Comment on There Is More to Performance Marketing than Measuring Performance !! by Furquan Afridi

Furquan Afridi — Tue, 29 Jan 2013 14:13:42 +0000

Undoubtedly, digital revolution (perhaps, coin it as digital renaissance) is the next ‘big thing’ to happen over a passage time. But most importantly, standing in 2013, we continue to grapple with the mental receptiveness of digital advertising or display networks; even in the mammoth(but traditional) corporate —surprisingly not from the end-user but from the traditional marketing ‘head honchos’, who see digital marketing & advertisement as ‘just another’ medium to augment sales budgets.

In South-Asian countries like India, Pakistan and Bangladesh, for example, executing digital campaigns for FMCG, (except television ads) would not have significant impact on ROI– owing to the lack of 3G/4G internet connectivity, bandwidth, and a very limited reach of these digital mediums to the majority of ‘target audience’ in suburbs and rural demographic.

Comment on My Business Standard Story – Why Google Buzz Failed…. by Furquan Afridi

Furquan Afridi — Tue, 29 Jan 2013 13:51:00 +0000

‘Google Buzz’ failure can be attributed to the lack of ‘Mind share’ element before the product roll-out.

Comment on Hello world! by Mr WordPress

Mr WordPress — Thu, 05 May 2011 20:31:54 +0000

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Comment on There Is More to Performance Marketing than Measuring Performance !! by Furquan Afridi

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Comment on Hello world! by Mr WordPress